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Aditya Somaiya
Aditya has over 13 years of experience, he has been running an e-commerce business for the last 4 years. Prior to that he’s worked in companies like GSKCH India Ltd and Dabur across roles in Sales, Trade Marketing and Marketing.
2015
Group Product Manger, Adult Horlicks Portfolio
Was responsible for P&L delivery of Women’s Horlicks, Lite Horlicks and Mother’s Horlicks.
2012
Horlicks Innovation Manager, GSKCH India
Was responsible for in market launch of new products. Work involved working with Category team to get the right product mix as well as Go To Market for the products.
2008
Area Sales Manager, Central UP, Dabur
Handling sales for one of the largest territories of Dabur. Managed a field force of 17 direct team members, 70+ stockists and a 300+ team of distributor field force. Was responsible for Primary & Secondary sales delivery, rollout of on ground initiatives and while working with cross functional teams.
2005
MBA, SCMHRD
MBA program with specialization in Marketing and Finance. During this course summer internship was with ITC in a sales and distribution project while winter internship was with Avenir Management Consulting in a market entry scoping project for a client.
2015
Co-Founder, The SweatShop
Started an e-commerce based sports and fitness business, this involved setting up of the private label as well as re-selling of critical brands through our website as well as through leading marketplaces like Amazon and Flipkart.
2013
Brand Manager, Women’s Horlicks & Lite Horlicks
Was responsible for P&L delivery for the brands. Work involved Marketing Campaign planning and execution, annual media planning, packaging changeover, on ground activation.
2010
Regional Customer Marketing Manager, North, GSKCH India
Was responsible for rollout of all brand and trade marketing initiatives in the North branch. Deploying trade marketing budgets for sales and rolling out shopping marketing initiatives across all sales channels.
2007
Management Trainee, Dabur
Was part of the ’07 management trainee batch of Dabur with stints across all key functions. Most of the field sales stints were in UP while the foods sales stint was in Pune.
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