Aditya SomaiyaJun 4, 20212 minConsumer Retention for Direct to Consumer BrandsAcquisition is costly business. What is costlier, is low retention. What do you do with acquired consumers? Purchase marks the end of...
Aditya SomaiyaJun 4, 20211 minRFM Analysis - Using Customer Databases for D2C Brands Retention StrategiesI first came across RFM Analysis - Recency, Frequency, Monetary Value in b-school through Professor Shivram Apte. At that time, point of...
Aditya SomaiyaMay 3, 20213 minRetention Marketing for D2C Brands - Using Insights and Data to Drive Business GrowthConsumer retention is the holy grail of #performancemarketing and it’s an assured way for #d2cbrands to ensure long term, profitable...